About
I'm a seasoned Social Media and Influencer Marketing Manager with over ten years of experience in crafting, implementing, and optimizing strategies that fuel brand growth. My journey began when I founded my first graphic design and social media & influencer management company - Grundform - in Europe in 2014.
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Over the years, I've successfully spearheaded initiatives for various companies and brands, collectively amassing a staggering social following of over 3 million. My strengths lie in revenue generation, cultivating brand awareness, and executing precise influencer campaigns. With a solid foundation in content creation and graphic design, I thrive both as a collaborative team member and in autonomous roles, especially within dynamic, fast-paced environments.
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I'm passionate about what I do, and I'm here to help you achieve your social media and influencer marketing goals. Let's create and optimize strategies that drive your brand's growth and success.
Expertise
Social Media Marketing, Influencer Marketing, Graphic Design, Branding, Photography, Product Design
Experience
2024
Campbell Ewald
Los Angeles, CA
Influencer Campaign Manager
As an Influencer Campaign Manager, I recruit and collaborate with influencers to develop and execute end-to-end campaign strategies that drive engagement and community growth. I act as the main point of contact for influencers and creators, ensuring clarity on briefs, deliverables, and resources to ensure smooth execution.
I negotiate contracts, manage influencer partnerships, and provide strategic guidance on campaign activations, platform trends, and creative ideation, ensuring alignment with brand values. I also manage and optimize influencer campaigns across paid social platforms for brands like GM, EverBank, ILNY, and Ambetter Health. By tracking and analyzing campaign performance, I deliver insights that continuously improve results.As an Influencer Campaign Manager, I recruit and collaborate with influencers to develop and execute end-to-end campaign strategies that drive engagement and community growth. I act as the main point of contact for influencers and creators, ensuring clarity on briefs, deliverables, and resources to ensure smooth execution. I negotiate contracts, manage influencer partnerships, and provide strategic guidance on campaign activations, platform trends, and creative ideation, ensuring alignment with brand values. I also manage and optimize influencer campaigns across paid social platforms for brands like GM, EverBank, ILNY, and Ambetter Health. By tracking and analyzing campaign performance, I deliver insights that continuously improve results.​​
2022 - 2023
Katalyst
Las Vegas, NV
Social Media & Community Manager
In this role, I spearheaded end-to-end social media strategies encompassing major platforms like Instagram, LinkedIn, Facebook, Pinterest, and YouTube. These strategies significantly boosted brand visibility, engagement, and customer loyalty. My work also extended to cultivating community connections, fostering a deeper sense of alignment with our company's mission. I achieved an outstanding 7% month-over-month growth in Instagram followers through organic methods, greatly expanding our brand's reach. Collaborating closely with the Director of Business Development, I managed affiliates and successfully launched a content creator program. This partnership-driven approach amplified brand awareness and engagement. Additionally, I played a key role in analyzing and reporting on KPIs to validate and demonstrate the success of our marketing campaigns.
2020 - 2022
We The People Holsters
Las Vegas, NV
Social Media and Influencer Marketing Manager
At We The People Holsters, I was responsible for ideating and implementing creative concepts within the realms of social media and influencer marketing, consistently driving high engagement. I closely aligned social media strategies with broader marketing initiatives to ensure brand messaging synergy. My role included overseeing the in-house creative team. A significant accomplishment was the establishment of a self-sufficient influencer marketing program, featuring 150 influencers, which significantly enhanced brand loyalty and revenue. I excelled in negotiating partnerships and contractual agreements with influencers while creating and managing end-to-end influencer campaigns, collaborating with cross-functional teams, and tracking results via Google Analytics.
2019 - 2020
Ruthless
Vapor Co.
Ontario, CA
Social Media Manager and Influencer Director
Here, I took charge of managing all global social accounts, including Instagram, Twitter, YouTube, Pinterest, and TikTok, resulting in increased international sales and brand visibility. I expertly navigated the social landscape, engaging with users and using their feedback to improve marketing collateral. Another significant achievement was establishing and overseeing a network of 400+ global influencers, allowing me to orchestrate international campaigns and build new connections. I also played a pivotal role in spearheading European market growth through strategic partnerships and official registrations. Additionally, I efficiently planned and executed photoshoots with models, collaborating closely with graphic designers, photographers, and production coordinators to create engaging content.
2014 - 2019
Grundform Design
Frankfurt, GER
Communication Designer
As a university student, I launched my own graphic design and social media & influencer management agency in Europe. I established and skillfully managed this agency, supporting various businesses in brand development. In my role, I provided valuable guidance to clients on marketing and design strategies to help them achieve their objectives. I took charge of creating compelling logo designs, websites, videos, animations, and social media channels, significantly enhancing brand visibility. Moreover, I expertly directed and optimized social media content for multiple clients, effectively coordinating impactful influencer partnerships. I also managed photo shoots, product photography, and various design campaigns with proficiency.
Education
2011 - 2015
Academy of
Visual Arts
Frankfurt, GER
Bachelor's Degree in Communication Design
At the Academy of Visual Arts, I pursued my passion for design and communication and obtained a Bachelor's degree. During my time at this esteemed institution, I had the privilege of delving into various aspects of design and marketing. In particular, I took courses in social media and influencer marketing, gaining invaluable knowledge and skills in these rapidly evolving fields. The curriculum emphasized the importance of creativity, visual communication, and the ever-changing landscape of digital media. I learned to harness design principles to create compelling visuals and effectively communicate messages to diverse audiences. This educational experience greatly enriched my understanding of design, marketing, and the dynamic world of social media and influencer engagement.
Tools
Hootsuite
Canva
GRIN
Adobe Creative Suite
Google Analytics
Creator IQ
Later.com
Buffer
HubSpot